Privacy and cookie policy

This Privacy Policy is intended to help you understand what data we collect, why we collect it and what we do with this data. This is important, not only to ensure the security of your personal data, but also to ensure that ST Skoleinventar A / S meets all the conditions in relation to the new Personal Data Regulation (GDPR) which entered into force on 25 May 2018.

Personal Data Regulation (GDPR)

GDPR sets a new framework for how personal data is processed and how we relate to the right to privacy. The Personal Data Regulation aims to strengthen and reconcile data protection rules and rights for the benefit of EU citizens. It applies to all EU and non-EU organizations (of any size) that provide goods and services to the EU or that use tracking technologies (such as cookies or tracking pixels) to monitor the behavior of EU users.

Read more about the EU Personal Data Regulation 2018 (GDPR)


 1. Personal information - What we collect and why

We offer certain features of the Website that are only available through the use of the following tracking technologies. You can always block, delete or disable these technologies if your browser allows it. However, if you reject cookies or other similar technologies, you may not be able to take advantage of certain features or tools.

In general, these technologies allow our website to store relevant information in your browser or device and later read this information so that our servers or internal systems can identify you. Where applicable, we protect our cookies and other similar technologies to ensure that only we and / or our authorized service providers can interpret them by assigning them a unique identification designed only for our interpretation.


1.1 Cookies

By using this website, you accept our cookie policy.

This website, like many others, uses cookies. Cookies ensure that we can provide a better user experience in the website's functions. Many functions on the website depend on the use and storage of cookies, and you can therefore not expect the website to function as intended if you deactivate cookies.

We treat information collected by cookies and other technologies as non-personal information. To the extent that IP addresses or similar identifiers are considered personal information under the law, we also treat these identifiers as personal information.

Similarly, we treat the combined information as personal information in connection with this privacy policy to the extent that non-personal information is combined with personal information.


1.2.1 What are cookies?

A cookie is a file that the browser places on your computer. It makes it possible to recognize your computer, and remember choices you have previously made on the website. Ex. language selection. A cookie cannot spread computer viruses or other malicious programs. Cookies delete themselves after a certain number of months (may vary), but they are renewed after each visit. The cookie cannot see who you are, what your name is, where you live or whether the computer is used by one or more people. If you provide personal information to a website, then a cookie can be used to remember you for the next time you visit the website.


 1.2.2 This website uses the following cookies:

1.2.3 Tag Manager

We are constantly striving to improve the customer experience on our website by providing visitors with more personalized and targeted promotions and offers. To do this, we use Google Tag Manager (GTM).

GTM is a small piece of code that helps us track user behavior across our sites and then pushes the data to our Google Analytics account. Then all the data is perfectly organized and ready to assess and review potential improvements to the site and remarketing campaigns.

We consider Google to be a third party data processor (see section 2 below).

1.2.4 How can I avoid the use of Cookies on websites?

No matter which browser you use, you can adjust the browser settings so that it does not store cookies. Some browsers only allow you to adjust this setting only on certain sites.

If you do not wish to receive or delete Cookies, please see the instructions here:


1.4 Contact forms

Should you choose to contact us by using a contact form on our website, your information is stored in our backend and collected in an email and then sent to us via SMTP (Simple Mail Transfer Protocol).

The information in the email will be transferred to our CRM system if applicable. The data will then be linked to an existing account with a similar email or created as a new contact.

There may be any follow-up on request and therefore we reserve the right to store contact information until the event's focal point is completed.

We do not pass on your information to third parties.


1.5 Newsletters

If you choose to sign up for our email newsletter, the email address you send to us will be sent to MailChimp, which provides us with email marketing services. We consider MailChimp to be a third party data processor.

Your email address will remain in our own - and in MailChimp's database, as long as we continue to use MailChimp's email marketing services or until you specifically wish to be removed from the list. You can do this by unsubscribing using the unsubscribe links included in our newsletters or by requesting removal via email. When requesting removal by email, please send us your email using the email account that subscribes to our news emails.

When you sign up for the newsletter, you provide your name and email address. We only use this information in order to send out the newsletter to you and make the content personal.

Information about your use of the newsletters - including whether the newsletters are opened, for how long they are open, when the email is deleted and whether clicking on links is collected by our IT system in anonymised form. We use this information to improve our service so that we can further target and adapt the content to the recipient's interests.

Your personal information is stored until you unsubscribe from the newsletter. Upon cancellation, the information with us and our data processor will be deleted.

We do not pass on your information to third parties.


2. Our third party data processor

We use a number of third parties to process personal data on our behalf. These third parties have been carefully selected. Read more on their respective websites.


Google (Privacy Policy)

Mailchimp (Privacy Policy)

Tag Manager (Google Privacy Policy)



3. Data breach

We will report any illegal data breach of this website's database or database (s) from any of our third party data processors to all relevant persons and authorities within 72 hours of the breach, if it appears that personal data stored in an identifiable manner has been stolen.


4. Data management

The data management on this website is managed by: Vestjysk Marketing A / S, which is a private limited DK company with CVR no. 10029155.

Vestjysk Marketing
St. Blichersvej 1-3
6950 Ringkøbing

Tlf. 97 32 01 08


5. Right to access and to be forgotten

Contact us if you want to request access to your personal information stored in our databases or if you want your personal data deleted from our databases. We will respond without undue delay (and in any case within one month of receiving your request, although this may be extended in difficult cases).

ST Skoleinventar A/S
Gl. Kongevej 14-20
DK - 6880 Tarm

Tlf. 97 37 11 88

Once a privacy issue or request for access / download has been received, we have a dedicated team that sorts the contacts and seeks to address the specific concern or query. If your problem is more substantial, we can contact you for more information.


6. Questions regarding Privacy and Cookie Policy

If you have any questions or concerns regarding your privacy policy or data processing, or if you would like to complain about a possible breach of privacy law, please contact us: 

ST Skoleinventar A/S
Gl. Kongevej 14-20
DK - 6880 Tarm

Tlf. 97 37 11 88

Once a privacy issue or request for access / download has been received, we have a dedicated team that sorts the contacts and seeks to address the specific concern or query. If your problem is more substantial, we can contact you for more information.